Worldwide

To promote and protect the appellation in Italy and abroad Protection, surveillance and promotion of the entire appellation. Protection and surveillance activities are extended to the trademark and are constantly pursued worldwide through market studies and product sales analyses. In this respect, down through the years, the Consortium has played a vital role in registering the trademark in over 50 nations worldwide to protect it from product counterfeiting and thereby safeguarding the interests of end-consumers and local producers. Brand promotion is another important task entrusted to the Consortium. Promotional activities take place both in Italy, in the form of many different events and participation at trade fairs, and in the rest of the world in the way of proper “missions” which, in recent years, have put the spotlight on the producers of Vino Nobile di Montepulciano with resonance in different continents from east to west of the planet.

Nobile's Wine Ambassador

For several years the Consorzio del Vino Nobile di Montepulciano has worked with internationally recognised personalities who undertake an important role in promoting the Montepulciano area. Each “ambassador” has the task of promoting the rich culture of Vino Nobile and its surrounding area in Italy and abroad.

Enrique Mazzola

Enrique Mazzola, direttore artistico del Cantiere Internazionale d’Arte di Montepulciano dal 1999 fino al 2003 e profondo conoscitore dei legami che in questa terra esistono tra la musica e la produzione vinicola, è stato il primo ad essere investito del titolo di “Ambasciatore del Vino Nobile” nel mondo. Non è un caso tra l’altro che il Maestro abbia scelto Montepulciano proprio come sua città di riferimento abitandoci da qualche anno. Enrique Mazzola, nato in Spagna da una famiglia di musicisti, ha studiato violino e pianoforte, diplomandosi poi a Milano in direzione d’orchestra con Daniele Gatti e in composizione con Azio Corghi. Mazzola è ormai riconosciuto dal pubblico e dalla critica internazionale come uno dei più raffinati e dinamici interpreti della sua generazione. Sempre interessato alla musica d’oggi, guarda con attenzione al repertorio tardo barocco, e si è specializzato nella musica del periodo classico e del primo romanticismo. Molto attivo sia in ambito sinfonico che operistico, è stato invitato dalle principali orchestre ( tra le quali Orchestre de Paris, Orchestre National de France, Orchestra dell’Accademia Nazionale di Santa Cecilia…) e teatri europei (Teatro alla Scala di Milano, Théâtre des Champs-Elysées, La Monnaie di Bruxelles, Stuttgart Staatstheater, Teatro del Maggio Musicale Fiorentino…).

SHAWN DORE

DWS, Sommelier, WSET Certified Educator
US Brand Ambassador Consorzio Vino Nobile di Montepulciano

Shawn has a down-to-earth, straightforward approach to wine education; “Wine events and education should be pleasurable experiences, designed to educate rather than intimidate.”
A graduate of the internationally recognized Diploma in Wine & Spirits from the Wine and Spirit Education Trust, UK, Shawn gained Sommelier certification with the Sommelier Guild of Canada.
In her former role as the National Director of Education & Sales Training for The Charmer Sunbelt Group, Shawn oversaw the development and implementation of wine, spirits, beer education and sales training programs in the 14 markets where The Charmer Sunbelt Group distributes alcohol beverages.
Before joining Charmer, Shawn was Director of Wine for the Borgata Hotel, Casino and Spa in Atlantic City, NJ. She managed the day-to-day operations of the Borgata’s multi-million dollar wine program and helped the resort achieve numerous honors.