History and Activities of the Consorzio

The Consorzio del Vino Nobile di Montepulciano was founded in 1965 with the aim of protecting and promoting the image of Vino Nobile di Montepulciano (and later, the Rosso and Vin Santo) in Italy and around the world.
There are currently 230 grower-members of the Consorzio, representing over 90% of the local vineyards. 67 of the total of 89 local bottlers are members of the Consorzio.

The Consorzio’s main activities include organization of promotional and commercial events in the Montepulciano area (such as the Preview Tasting of Vino Nobile held every February) and participation (representing or accompanied by the members) in events and trade fairs in Italy and abroad.

The Consorzio carries out promotional activity through media communication and public relations. It also offers technical support for its members, related to bureaucratic and planning aspects, as well as organizing training sessions.

The various activities carried out by the Consorzio del Vino Nobile di Montepulciano include the creation and running of the Enoteca (Wine Shop) in Piazza Grande, behind the splendid Pozzo dei Grifi e dei Leoni (restored thanks to a joint contribution between the producers and the local government), in the attractive underground rooms of Palazzo del Capitano. This same historical building houses the Consorzio offices, the Laboratorio Analisi Agro-alimentari and the Centro Informazioni della Strada del Vino Nobile di Montepulciano, with which the Consorzio is associated.
We might call this the "Palazzo del Vino", overlooking the space shared by the Palazzo Comunale (Town Hall) and Cathedral. Piazza Grande, which has always been a beautiful location rich in history and culture, provides an amalgamation of the modern Montepulciano, represented by civil power in the Town Hall, religious power in the Diocese and economic and productive activity in the wine-producing sector.